Data shows that Chinese luxury in global sales of more than 25%

Consumer demand has become an international power market of domestic buys

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GUCCI, PRADA and other international big starting to become domestic market buys. The international big figure in the recent call ha nets etc, and begins to increase website many brand is a global synchronous shelves, the overall price can even to the entity shop 4-8 percent.

Aimed at the online sales channel

E-commerce gens, since this year, positioning in high-end consumption of e-commerce sites (e.g., nets, rob fresh cry, network, etc.) are increasing qianhe international big-name brands accounted for more than.

According to shout, nets relevant controller introduces, in the first half of this year the increase of "international website", through cooperation with international brand suppliers directly, Burberry, Dior luxury brand, etc. "Due to the special overseas direct purchase channel, website commodity, and global synchronization can be part of style is not shop of domestic entities. Call the chief discloses, nets, potential domestic consumption market, Italy, USA, etc are supplied chamber is favourable price.

A global luxury shops in essence, the entity shop is opened, the consumer buys platform can browse through the mouse store in 20 of brands, and the single delivery.

Domestic high-end buys trend

From the cry of ahab, the visitor statistics, nearly 20 million person-time, quantity, amount to 500 single customer list. Clinch a deal unit price in the guest, the average price of international products reached $3,500 guests, the domestic price of commodities also reached $550 guest. Because it involves a commercial secrets, refused to admire the net sales of the luxury, says only "surge" customs.

And the results show that buys goods as a representative of the low price, high in the dress of brand buys goods, shoes, and become the high-end products and household items.

In addition, the jewelry commodities traded also presents ascendant trend. Open online sales of diamonds, left card after January deal brushstroke 6.95 million yuan, after the big in July and completed a 72 million deal.

Luxury for Chinese market

Due to the global financial turmoil, European and American countries, but the pouch consumer tightening Chinese consumers’ purchasing power relatively strong, which make the international big have turned his attention to China.

Data shows that Chinese luxury in global sales of more than 25%, China has already overtaken the United States as the world's second largest luxury consumer. In addition, McKinsey survey also found that 60% of the luxury of China is in the domestic and overseas purchase in. With China's rich dmc2 group, advanced white-collar crowd swelled to increasing countrymen and the international brand in China, has certain luxuries consumption space.

For an increasing number of online consulting analyst, aeryn luxury ZhangYanPing said that at present domestic just started in luxury goods that buys, due to the user is in domestic buys taobao websites such as basis, to develop the price sensitivity of netizens taller, accordingly, luxury e-commerce is still small the consumption.

"Domestic users with the structural adjustment and scale, luxury market demand are the inevitable existence." ZhangYanPing thinks, luxury brands will strictly the online and offline price system, after all, is the major luxury offline sales sales channels.
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