In order to let the user with password-protected online services

Microsoft to 400 million next year sales cell phone

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Guide language: Microsoft's opponents in mobile communication field opening new situation, Microsoft. Alleged "mobile" Microsoft's name is "Windowsphone".

ShenJian reporters

On October 15, the company launched its new mobile operating system, and it’s WindowsMobile6.5 all mobile communication technology and products Windowsphone officially named. That's not a real sense of mobile phones with Microsoft tags, but from different manufacturers of mobile phone and more than 90 17 mobile communication field partner by its operating system application products.

In a telephone interview, the eve of Microsoft greater China telecom and multimedia division director ChenJingXin said: "this is a Microsoft mobile communications represents all grades."

In numerous Microsoft opponents opens mobile communication domain new situation, Microsoft has come.

The later

Although the new brand except for new network backup service "MyPhone" and "outside" software stores Marketplace, and no any substantial change WindowsMobile6.5, but also does not interfere with some WindowsMo - bile6.5 developed based on their own products and application of the enterprises in the market to the media and the audience TDD demonstration of their products.

"Mobile" is not Microsoft's new business.

For Microsoft mobile communications departments, brand once "later, the" just "6" WindowsMobile is Microsoft's fastest growing stage performance, but the product of PC operating system than the Windows and Office software version of its remarkable profit margin of the product, the product is not real cash cow become Microsoft."

Microsoft started years ago in 2003, mobile communications department responsible for smartphones provides the operating system. Before mid-february, Microsoft software and the mobile phone service providers, and the latter mainly provide Danger mobile operating system data services including web browser, E-mail, instant messaging, games and multimedia applications, etc, and can be accessed online social network, such as MySpace.

This change, start a Bill Gates, the gates struggles to nokia legend AoLiLa CEO put together, the latter is smart phone system established carrying his Symbian alliance.

Microsoft mobile communications department's job is to realize the dream actually gates in 25 years, the "PC into people's pocket," in 2005, the stand-in zhang back home as chairman of Microsoft research Asia, before he is responsible for the WindowsMobile mobile operating system is a meticulous detail planning schedule.

In 2004 to 2006, Microsoft's "mobile" best of the year. According to zhang, "I later from no reported to the budget to hire, how many people spend much money, no limit. That was the WindowsMobile operating system would have important half a year, when the software upgrade cooperation manufacturers including LG, MOTOROLA, HuaShuo and lenovo, and later in the Chinese market smartphone DuoPuDa of big deodorants.

Rich company with great products, look up, Microsoft mobile market results in sight, but maybe it back again to zhang WindowsMobile consideration to competitors, leave enough space. In November 2007, Google formed by mobile phone, open league operating system "take". By the end of September 2008, Google release Android mobile phones.

Gartner data show that in the second quarter of the year, Microsoft smartphone market share from 12% a year ago to 9.3 per cent, and its rival Google apple and have increased.

Lend chicken unripe egg

The CEO of Microsoft WindowsMobile6.5 ballmer may be a late comfort.

The former scorned "no physical keyboard" apple iPhone (mobile Internet) is the most expensive phones Microsoft CEO recently hesitation for samsung released a value of $1032 smartphone, because the phone's operation is the latest Microsoft operating system WindowsMobile6.5.

Now on the market sell the best mobile phones are full of software and hardware, such as nokia, apple and blackberries. But Microsoft "mobile" business model is Microsoft provides the development platform and partner in the above standard, the construction of personalized applications.

In fact, a cell phone sales, Microsoft has not much profit. On one hand, Microsoft wants to continue on the PC, platform, we must "strategic use only sets up the stage not." On the other hand, Microsoft will jointly operators to enter the market. Therefore, in order to promote WindowsMobile operating system based on the mobile phone is Microsoft's most important goal.

He reiterate not with mobile hardware. To get their consumer, Microsoft must "lend chicken unripe egg." the value of Microsoft's WindowsMobile in all kinds of mobile hardware.

Samsung electronics in two or three years ago WindowsMobile first introduced based on the phone i718 -- and a great success. Samsung electronics (China) investment Co., LTD, mobile communications, vice President ZhouXiaoYang says, this company and China jointly launched the first move together "customize" mobile i908E depth based on WindowsMobile products.

China's electronic equipment corporation manager LiGangZe launched in October, based on the 3G mobile intelligent EVDO D900 philips launched D908 philips, end. Monitor manufacturers to YouPa also immediately release WindowsMobile6.5 version of mobile phones on.

Besides, most of the mobile phone manufacturers also think, independent software vendors in Microsoft mobile operating system provides a new choice for consumers, but also to bring the opportunity. WindowsMobile6.5 version for 3G gateway website provides five new functions.

China 3G

For just 3G licences issued the China market, Microsoft even not "burn" most companies, at least, is one of the most news. Microsoft believes in the Chinese market, mobile users can quickly your cell phone Internet browsing, watching television and download songs, just like in the United States and other countries have already opened 3G network consumers.

In order to let the user with password-protected online services, access, management and backup phone personal information, if mobile phone is lost or upgrade, this information can easily be restored.

According to ChenJingXin disclosed, Microsoft mobile communications departments in China and the United States are specialized team of China 3G era, help operators do developing custom work. "Mobile phone manufacturers and help to keep their clients, operators may also Microsoft's biggest success and challenge." He said, "in the future five years, there will be no smartphone, because all the mobile phone is intelligent."

The mobile phone market in China, sold about 200 million WindowsMobile using Microsoft global sales volume, 10% of the company, and the next goal is "more than doubled.
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